Joico Defy Damage Protective Shampoo for Color-Treated Hair with Moringa Seed Oil & Arginine

Discover the Next Generation of Bond Building with Joico's DEFY DAMAGE PROTECTIVE SHAMPOO. Perfect for strengthening bonds and preserving the longevity of your hair color.

Immerse your hair in a luxurious lather with this gentle, sulfate-free shampoo that offers daily protection against damage. The innovative bond-building formula effortlessly removes dirt, impurities, and buildup without causing any damage to the hair cuticle or affecting your investment in color. The end result? Resilient, clean, healthy, shiny, and smooth hair.

Directions for use: Apply to wet hair, lather, and rinse thoroughly. See it, feel it, believe it.

Here's why you'll love it: - Strengthens and rebuilds bonds - Reduces breakage by 80% - Hair becomes 5 times stronger

*Compared to non-conditioning shampoo, DEFY DAMAGE PROTECTIVE SHAMPOO and Masque reduce combing breakage on damaged hair during heat styling.

Experience the difference. Choose from the best Joico collections to address all your hair concerns, including DEFY DAMAGE, YOUTHLOCK, K-PAK COLOR THERAPY, COLOR BALANCE PURPLE, MOISTURE RECOVERY, HYDRASPLASH, and BLONDE LIFE.

Read what our customers have to say: - DEFY DAMAGE: 4.7/5 stars, 4,838 reviews - YOUTHLOCK: 4.5/5 stars, 417 reviews - K-PAK COLOR THERAPY: 4.7/5 stars, 5,251 reviews - COLOR BALANCE PURPLE: 4.5/5 stars, 13,209 reviews - MOISTURE RECOVERY: 4.7/5 stars, 3,390 reviews - HYDRASPLASH: 4.7/5 stars, 1,410 reviews - BLONDE LIFE: 4.6/5 stars, 1,865 reviews

Find the perfect products based on your hair type and concern: - Processed, Color-Treated - Mature, Dry - Color-Treated - Blonde, Highlighted - Thick, Course, Curly - Thin, Fine, Wavy - Blonde, Highlighted

Indulge in the benefits of each collection, whether you need strength and protection, bounce, shine, manageability, repair and protection, color protection, neutralization of yellow and warm tones, moisture, softness, shine, hydration, lightweight formulas, brightening, nourishment, or strengthening.

Our products are formulated with key ingredients like Moringa Seed Oil, Arginine, Collagen, Buriti Fruit Oil, Keratin, African Manketti Oil, Green Tea Extract, and more to cater to all your hair needs.

Dive into a world of delightful fragrances, ranging from apple, tuberose, and sandalwood to cucumber, gardenia, warm musk, and beyond.

Frequently Asked Questions: - Is this sulfate-free? Yes, our products are free of SLS/SLES sulfates. - How long until I see results? Bond protection begins immediately, and you'll notice softer, shinier hair after the first use. - Is this suitable for curly hair? Absolutely! Joico's Defy Damage Home Care System caters to all hair types. - Will these products extend the life of my hair color? Yes, our Defy Damage Home Care System helps maintain over 90% of your color vibrancy for up to 10 shampoos.

Try Joico's DEFY DAMAGE PROTECTIVE SHAMPOO today and experience the difference!

product information: